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The Right Words Make Marketing Easy

The wrong message leads to disappointing results. But the right words...

  • Turn curious website visitors into leads with stellar program descriptions.

  • Fill up events with irresistible email subject lines that parents open and click.

  • Bring in new students with social media ads that stop the scroll.

  • Convert anything with words that customers see into powerful sales tools.

There's Only One Way to Increase Enrollment

Wrong Message Right Potential Customer No Sale.jpg

3 Biggest Writing Mistakes

1) "Me" Marketing: Talking about yourself instead of the customer

❌ Here at Afterschool Tutoring, we love to help kids learn. Our teachers are well-trained, and we are committed to giving each child a positive experience.

✔️ Your child will be all smiles while developing a love for learning! Students master new skills quickly while benefiting from oodles of positive encouragement from well-trained teachers.

2) Listing Features Instead of Benefits

❌ 16' Waterslide

✔️ Woohoo! Waterslide Fun

❌ Snacks are provided

✔️ Less to pack - Snacks are on us!

❌ Early Drop-Off

✔️ Enjoy the ease of early dorp-off

3) Overlooking the Key Benefits That are Most Important to Parents:

*In this scenario, a market research survey has shown that parents looking for rec. gymnastics are wanting to buy: fun, social interaction, and coordination.

❌ Our gymnastics classes teach skill progressions and body awareness on Olympic apparatuses like uneven bars, vault, floor, and balance beam. Come once a week for an hour.

✔️ Have fun learning gymnastics while making friends. Your daughter will look forward to every class while improving coordination, getting fit, and learning new skills.

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