Portfolio
Facebook Ad
Audience: Physical Therapists in Private Practice
Problem Solved by Product: Patient Drop-Off
Offer: Free video (lead magnet)
Call to Action: Learn More
Educational Content
Audience: Studio owners
Problem Solved by Product: Vacant facility during the day
Offer: Free survey to start your own homeschool program
Call to Action: Submit the form
Educational Content
Audience: Parents
Problem Solved by Content: Lack of knowledge regarding sensory differences
Offer: Optin to get the Parent Resource Kit
Call to Action: Submit the form
Educational Content
Audience: 40+ moms with back pain
Problem Solved by Product: Chronic pain and discomfort
Offer: Free evaluation by a chiropractic specialist
Call to Action: Learn more
Educational Content
Audience: Agritourism Directors
Problem Solved by Product: Ineffective marketing efforts
Offer: Free download for selling popular events/attractions
Call to Action: Submit the form
Optin on Homepage
Audience: Local families
Problem Solved by Product: Needs family-friendly events
Offer: Be the first to know about upcoming events
Call to Action: Submit the form
Email Sequence (4)
Audience: Studio owners
Problem Solved by Product: Website that doesn't sell
Offer: Free Zoom call to critique selling power of existing site
Call to Action: Click the button
Facebook Ad
Audience: Moms, 30-mile radius
Problem Solved by Product: Need a date night + babysitting
Offer: Learn about Parent's Night Out
Call to Action: Click Learn More
Sales Page
Audience: Studio/gym owners
Problem Solved by Product: Poor party sales, low enrollment
Offer: Birthday Biz Booster Course, plus bonuses
Call to Action: Enroll Now
Short Sales Letter
Audience: Parents
Problem Solved by Product: Birthday parties are a hassle
Offer: Book a party package with bonuses
Call to Action: Book Now
Sales Letter Critique Video
Audience: Sales Letter Owner
Problem Solved by Product: Improve weak sales copy
Offer: Weight Loss Program
Call to Action: Get a Seat in the Webinar